Hotel Real Estate
Generate the most value for your hotel assets, relying on proven expertise in hospitality real estate trends
As experienced hotel real estate advisors deeply entrenched in the industry, Hilco Real Estate Sales (HRE) has a clear understanding of evolving market trends, which helps us navigate the unique challenges of investing in and divesting from hotel assets. Our specialized team offers a global network of current hotel investors, private equity (PE) contacts and strategic purchasers, as well as best-in-class, integrated services to exceed your strategic and financial objectives, so we can generate more value for your commercial real estate properties in the hotel and hospitality sectors.
Ready to get started with Hotel Real Estate?
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Our Approach
We follow a four-step approach tailored specifically to hotel real estate:
- Alignment
Underwriting from both a real estate & operational perspective provides ownership with an understanding of your asset’s highest & best use, including value-add opportunities that may otherwise be overlooked. HRE provides forecasts from both the hotel & overall commercial real estate markets to ensure the strategy implemented targets the appropriate buyer pool & increases speed-to-value.
- Strategy
We utilize our structured sales & marketing processes to reach prospective buyers based on your goals & objectives for new ownership. Combining our extensive knowledge of the real estate, hospitality & hotel industries, we design a thoughtful & creative approach that expands well beyond the local market.
- Discretion
Understanding the complexities associated with the sale of a hotel, including the need for discretion amongst boards, guests, members & the community, it remains a top priority within our approach.
- Execution
Our proprietary database of buyers provides you access to not only hotel operators & owners, but also to PE funds, family offices & institutional investors. From there, our transactional efficiency allows us to provide the appropriate prospective buyers with all relevant information, create a competitive sales process & successfully execute the transaction.
Using our global network and advanced market intelligence, we help hotel owners stay ahead of an ever-evolving market to find the right buyer
Our Capabilities
HRE’s specialized hospitality group offers discretion throughout the sales process to ensure a successful transition of your hotel investments and operations on an accelerated timeline, prioritizing your top objectives along the way. Our strategic and aggressive marketing initiatives give your hotel assets vast exposure, broadening the market of potential buyers to elevate the value of your real estate holdings.
Our capabilities include:
- In-Depth Asset Valuation
We consider the current value of your hotel property based on existing & projected market conditions, along with an assessment of the present operational revenue, potential redevelopment & alternative use opportunities.
- Customized Sales Process
Once alignment is achieved, we develop a meticulously crafted sales strategy designed to optimize the value of your asset or portfolio. Ensuring efficiency, security & transparency is paramount in this process. Therefore, we work within an accelerated timeline; manage all documents, which remain confidential until interested/qualified buyers comply with our non-disclosure agreement (NDA) requirements; as well as provide weekly status updates & reporting so you can make informed decisions at any point throughout.
- Global Reach with Local Touch
Our relationships & breadth of contacts are unparalleled, extending beyond the traditional commercial real estate developer & investor. Upon approval of our marketing strategy, our team of experts will quickly reach potential buyers both nationally & locally to enhance the potential of your assets, prioritizing those who fit well within your stated list of priorities.
Ready to get started with a member of our Hotel team?
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Non-Public Hotel Listings
For more information regarding non-public listings, please contact one of our hospitality experts.