Mitch Friedel and Hilco Real Estate Sales deliver specialized expertise in luxury retail and mixed-use development — serving developers, private equity firms and premium retailers across the United States.
Mitch Friedel specializes in luxury retail and mixed-use developments that create lasting value. With deep expertise in conceptualizing and executing self-sustainable lifestyle communities, our approach focuses on understanding how every decision—from retail tenant selection to food and beverage programming, entertainment offerings, fitness amenities and grocery partnerships—directly correlates to the overall success and longevity of the development.
Our paramount focus is creating harmonious relationships between development elements that consistently evolve over time, ensuring maximum returns for investors and developers.
Comprehensive evaluation of trade area demographics, competitive landscape and positioning strategy for maximum tenant appeal and long-term value creation.
Strategic selection of retail, F&B, entertainment and grocery tenants to create sustainable foot traffic, community engagement and synergistic value.
End-to-end collaboration with developers, investors and capital partners from concept through grand opening and lease-up optimization.















Delivering exceptional results across diverse development types and market conditions
Toro District at Bridgeland is an 83-acre mixed-use retail, dining, sports and entertainment destination planned within Bridgeland, one of Northwest Houston’s fastest-growing master-planned communities. Anchored by the Houston Texans’ state-of-the-art global headquarters and training complex, the district is planned to feature 300,000 square feet of destination and service retail, 1 million square feet of office space, regional healthcare and sports medicine uses, multifamily residences, hotel rooms, parks and year-round programming. Set within award-winning Bridgeland in Cypress, Texas, Toro District offers retailers, restaurants and experiential brands a rare opportunity to serve a rapidly growing, high-income consumer base in a transformational new destination.
Positioned in one of Southwest Florida’s fastest-growing markets, this mixed-use development offers a unique opportunity to serve a rapidly expanding and increasingly affluent consumer base. Located in Cape Coral, just minutes from Fort Myers and the Gulf Coast, the property benefits from strong in-migration, sustained residential growth, and year-round demand driven by both full-time residents and seasonal visitors.
Fulton & Market presents a dynamic mixed-use retail, restaurant and entertainment opportunity along the Grand River in downtown Grand Rapids, Michigan. Planned to include 160,000+ square feet of retail, 150 hotel rooms, 400+ residential units and 300,000 square feet of office space, the development is positioned to become a major destination within one of the fastest-growing metro areas in the Midwest. With proximity to Van Andel Arena, DeVos Place Convention Center, Acrisure Amphitheater and the future Grand Rapids soccer stadium, Fulton & Market offers brands a high-visibility opportunity supported by strong residential, office, visitor and event-driven demand.
Now leasing at O-Vation, a large-scale mixed-use entertainment, retail, dining, and hospitality destination positioned within the heart of Orlando’s rapidly expanding tourism corridor. Located directly along Interstate 4 and US-192 across from Walt Disney World® and Celebration, the project represents a rare opportunity for retailers, restaurants, entertainment operators, hospitality groups, and experiential concepts to establish a presence within one of the most heavily visited and highest-performing commercial corridors in the United States.
Now leasing at Disney Springs®, one of the world’s premier retail, dining, and entertainment destinations located within the heart of Walt Disney World® Resort in Central Florida. Spanning approximately 120 acres and featuring more than 1.1 million square feet of retail, restaurant, and entertainment space, Disney Springs® offers brands a rare opportunity to establish a presence within one of the most highly visited tourism and lifestyle destinations in the United States.
Now leasing at Canyons Walk, a premier mixed-use retail and entertainment destination located at the entrance to Canyons Village within Park City Mountain Resort, the largest ski resort in the United States. Positioned along the primary access corridor between Salt Lake City and Park City, the project offers retailers, restaurants, entertainment operators, and experiential concepts a rare opportunity to establish a presence within one of the country’s most visited year-round resort markets.
Now leasing at Tuttle Royale, a large-scale mixed-use destination development strategically positioned within the heart of Palm Beach County in Royal Palm Beach, Florida. Planned as a dynamic retail, dining, entertainment, hospitality, office, and residential environment, the project offers retailers, restaurants, entertainment operators, and lifestyle brands a rare opportunity to establish a presence within one of South Florida’s most affluent and rapidly growing consumer markets.
Positioned within the newest expansion area of The Villages, Eastport represents a premier mixed-use leasing opportunity in one of the nation’s fastest-growing and most affluent master-planned communities. Located in the heart of Central Florida with strong regional access via I-75 and the Florida Turnpike, the project benefits from sustained residential growth, significant consumer spending power, and year-round activity driven by an exceptionally engaged population.
National & regional brands seeking flagship locations
Mixed-use & master-planned community developers
Private equity & institutional investors
Family offices & individual investors
Established relationships with luxury retail, F&B and entertainment brands
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