Luxury Vineyard Estate in Paso Robles Sold for $9.1M Through Commercial Real Estate Auction
A 160-acre luxury estate with vineyards, winery and a 7,500 SF residence sold through a competitive commercial real estate auction in California’s wine country.
9.1M+
Closing price
200+
Qualified Leads
1M+
Unique Page Views (6-Months)
Challenge
Hilco Real Estate Sales (HRE) was engaged by the Debtor to manage the sale of a 160± acre luxury vineyard estate in Paso Robles, CA. The property included 119± acres of producing vineyards, a turnkey winery operation and a stunning 7,500-square-foot hilltop residence. Complicating the process, the bankruptcy case converted from Chapter 11 to Chapter 7 mid-process, introducing additional legal and timing hurdles that required agility and precision.
Strategy
Despite the shifting legal landscape, HRE launched a six-month targeted marketing campaign focused on luxury buyers, high-net-worth individuals and agricultural investors. Our team:
- Designed a multi-channel campaign with high-visibility digital & print placements
- Highlighted the estate’s vineyard productivity & premium Paso Robles location
- Personally vetted buyer interest, resulting in over 200 qualified leads
- Delivered consistent communication & coordination with court-appointed trustees during the bankruptcy transition
Results
The sale was completed in compliance with bankruptcy court processes and drew strong national and international attention to this rare California wine country asset.
- $9.1M Final Purchase Price
- 7 Qualified Offers Submitted
- 200+ Qualified Leads Engaged
- 1M+ Page Views Generated During Campaign
Outcome
By combining strategic marketing with deep experience in bankruptcy sales, HRE turned a distressed luxury asset into a highly competitive auction environment—delivering significant value in a complex legal setting. This sale demonstrates HRE’s ability to adapt quickly and execute at the highest level in high-stakes, specialty asset transactions.