Mitch Friedel and Hilco Real Estate Sales deliver specialized expertise in lifestyle retail and mixed-use development — serving developers, private equity firms and premium retailers across the United States.
Mitch Friedel specializes in lifestyle retail and mixed-use developments that create lasting value. With deep expertise in conceptualizing and executing self-sustainable lifestyle communities, our approach focuses on understanding how every decision—from retail tenant selection to food and beverage programming, entertainment offerings, fitness amenities and grocery partnerships—directly correlates to the overall success and longevity of the development.
Our paramount focus is creating harmonious relationships between development elements that consistently evolve over time, ensuring maximum returns for investors and developers.
Comprehensive evaluation of trade area demographics, competitive landscape and positioning strategy for maximum tenant appeal and long-term value creation.
Strategic selection of retail, F&B, entertainment and grocery tenants to create sustainable foot traffic, community engagement and synergistic value.
End-to-end collaboration with developers, investors and capital partners from concept through grand opening and lease-up optimization.















Delivering exceptional results across diverse development types and market conditions
Fulton & Market presents a dynamic mixed-use retail, restaurant and entertainment opportunity along the Grand River in downtown Grand Rapids, Michigan. Planned to include 160,000+ square feet of retail, 150 hotel rooms, 400+ residential units and 300,000 square feet of office space, the development is positioned to become a major destination within one of the fastest-growing metro areas in the Midwest. With proximity to Van Andel Arena, DeVos Place Convention Center, Acrisure Amphitheater and the future Grand Rapids soccer stadium, Fulton & Market offers brands a high-visibility opportunity supported by strong residential, office, visitor and event-driven demand.
Positioned in one of Southwest Florida’s fastest-growing markets, this mixed-use development offers a unique opportunity to serve a rapidly expanding and increasingly affluent consumer base. Located in Cape Coral, just minutes from Fort Myers and the Gulf Coast, the property benefits from strong in-migration, sustained residential growth, and year-round demand driven by both full-time residents and seasonal visitors.
Positioned within the newest expansion area of The Villages, Eastport represents a premier mixed-use leasing opportunity in one of the nation’s fastest-growing and most affluent master-planned communities. Located in the heart of Central Florida with strong regional access via I-75 and the Florida Turnpike, the project benefits from sustained residential growth, significant consumer spending power, and year-round activity driven by an exceptionally engaged population.
Now leasing at The Plaza at Spring Creek, a premier mixed-use lifestyle destination positioned at the intersection of Spring Creek Parkway and the Dallas North Tollway in West Plano, Texas. Located on one of the last major undeveloped tracts along this highly desirable corridor, the project offers a rare opportunity for retailers, restaurants, entertainment concepts, and hospitality operators to establish a presence within one of the strongest demographic markets in North Texas.
Now leasing at Canyons Walk, a premier mixed-use retail and entertainment destination located at the entrance to Canyons Village within Park City Mountain Resort, the largest ski resort in the United States. Positioned along the primary access corridor between Salt Lake City and Park City, the project offers retailers, restaurants, entertainment operators, and experiential concepts a rare opportunity to establish a presence within one of the country’s most visited year-round resort markets.
Now leasing at Disney Springs®, one of the world’s premier retail, dining, and entertainment destinations located within the heart of Walt Disney World® Resort in Central Florida. Spanning approximately 120 acres and featuring more than 1.1 million square feet of retail, restaurant, and entertainment space, Disney Springs® offers brands a rare opportunity to establish a presence within one of the most highly visited tourism and lifestyle destinations in the United States.
Now leasing at OVation, a large-scale mixed-use entertainment, retail, dining, and hospitality destination positioned within the heart of Orlando’s rapidly expanding tourism corridor. Located directly along Interstate 4 and US-192 across from Walt Disney World® and Celebration, the project represents a rare opportunity for retailers, restaurants, entertainment operators, hospitality groups, and experiential concepts to establish a presence within one of the most heavily visited and highest-performing commercial corridors in the United States.
Now leasing at EastVillage, a large-scale mixed-use destination strategically positioned within Austin’s booming Upper East Side and the rapidly expanding Tech Ridge corridor. Designed as a vibrant urban center where retail, dining, entertainment, hospitality, office and residential uses seamlessly converge, the development offers retailers, restaurants, entertainment concepts, and lifestyle brands a rare opportunity to establish a presence within one of the nation’s most dynamic and innovation-driven markets. Located near major employers including Samsung, Dell, Tesla, GM, Applied Materials, Amazon, Meta and Oracle, EastVillage is poised to serve a highly educated and affluent consumer base drawn from Austin, Round Rock, Pflugerville, Manor, and the surrounding tech corridor. With a planned village green, entertainment venues, walkable mixed-use districts and extensive residential density, EastVillage is positioned to become one of Austin’s premier next-generation lifestyle destinations.
National & regional brands seeking flagship locations
Mixed-use & master-planned community developers
Private equity & institutional investors
Family offices & individual investors
Combining deep lifestyle retail expertise with Hilco Global’s proven platform
Established relationships with lifestyle retail, F&B and entertainment brands
National and regional brands placed across our portfolio of developments
Connect with Mitch Friedel to explore lifestyle retail and mixed-use development opportunities
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